Google keeps on getting better at delivering answers instead of pages in the SERPs. Stone Temple Consulting released a report today that examined 855,243 queries from July 2015 that were also documented on December 2014. This apples-to-apples comparison showed that Google is now displaying a rich answer for 31.2% of the terms, up from 22.6% in December.
The queries selected for this study were terms that Stone Temple Consulting thought had a “strong chance of generating a rich answer”. This isn’t all queries, but a very selected group of terms. Another important finding within this query set was that the use of answers with a text and title saw a 778.6% increase and that images saw a 75.3% lift.
The rich answers that were collected by Stone Temple Consulting include the following items in the SERPs:
- Featured Snippets – Results extracted by Google from 3rd party sites
- Answers provided by Google
- Charts
- Tables
- Sliders
- Maps
- Forms
- Snippets
For more information have a look at the initial findings or see the full report including how to leverage rich answers head on over to Stone Temple Consulting.
The post Study: Rich Answers Showing Up For 8.6% More Google Queries This Year appeared first on Search Engine Land.
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