Online Marketing Today: SearchCap: Google Book Scanning A Go, Chrome OK Google & Song Covers

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

“OK Google” Dropped As Way To Perform Voice Searches In Chrome On Desktop PCs
Oct 16, 2015 by Barry Schwartz
You can no longer initiate a voice search without hands on Chrome for Desktop.
Ending Decade Of Litigation Court OKs Google Book Scanning As “Fair Use”
Oct 16, 2015 by Greg Sterling
A three-judge panel for the US Second Circuit Court of Appeals has definitively ruled that Google’s full-text book scanning is “fair use” and thus protected from claims of copyright infringement. So unless The Authors Guild, which originally sued Google in 2005, wants to appeal to the US Supreme Court, Google has won. Fair use is […]
Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative
Oct 16, 2015 by Amy Gesenhues
Wanting to improve its search rankings, Reston Limo turned to Go Fish Digital to gain a more competitive online presence in the DC-market.
Dispatch From SMX East: Battle Of The Match Types
Oct 16, 2015 by Andy Taylor
How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans.
The Latest In Advanced Technical SEO: SMX East Recap
Oct 16, 2015 by Tony Edward
Columnist Tony Edward summarizes presentations from an SMX East session on how to tackle complex technical website issues that impact search engine optimization.
Search In Pics: Android Ice Sculpture, National Coming Out Day & Google’s Drought
Oct 16, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Google Knowledge Graph Adds “Other Recordings Of This Song”
Oct 16, 2015 by Barry Schwartz
Google now shows other artists who covered popular songs in the Knowledge Graph.