Google is introducing shopping remarketing lists to extend the reach of RLSA campaigns beyond text ads to PLAs and local inventory ads (LIAs).
The lists will enable advertisers to customize shopping bids for cart-abandoners, loyal customers, nearby shoppers, etc. when they search for products on Google.
The announcement comes just ahead of the holiday shopping season. Last week, Bing Ads announced its own remarketing capabilities for search and shopping campaigns.
Shopping remarketing lists can now be applied in AdWords accounts globally.
The post Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists appeared first on Search Engine Land.
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