Online Marketing Today: SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

The SEO And User Science Behind Long-Form Content
Sep 28, 2015 by John E Lincoln
Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.
Bid Boosting On Bing: Discover The Untapped Value
Sep 28, 2015 by John Cosley
Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works.
Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available.
Sep 28, 2015 by Search Engine Land
Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement. Our comprehensive agenda consists of 50+ sessions designed to make you a proficient and successful search marketer.
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Sep 28, 2015 by Ginny Marvin
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
Desktop Search: Google May Have Peaked Last Year According To comScore
Sep 25, 2015 by Greg Sterling
Late this afternoon comScore released its monthly report on US desktop search market share. Google controlled 63.8 percent of all PC search volume in August. Microsoft (Bing) had 20.6 percent and Yahoo saw 12.7 percent. Bing was up a fraction of a point at Google’s apparent expense, while Yahoo was flat.