Online Marketing Today: SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google Adds Additional Ranking Boost For Using App Indexing API
Sep 30, 2015 by Barry Schwartz
Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console features.
5 Mistakes SEOs Still Make With Links & Content
Sep 30, 2015 by Pratik Dholakiya
Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them.
Using Component Metrics In Your SEO Analysis
Sep 30, 2015 by Chris Liversidge
Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.
New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
Sep 30, 2015 by Amy Gesenhues
Google VP Brad Bender says the new tool – which includes details like interests, locations and device usage – is currently rolling out.
How To Resolve Issues With Flexible Bid Strategies In AdWords
Sep 30, 2015 by Christi Olson
Experiencing performance issues with AdWords that you can’t explain? Columnist Christi Olson recommends checking your Flexible Bid Strategy statuses.
At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions
Sep 30, 2015 by Greg Sterling
Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features associated with the “Marshmallow” update to Android OS. […]
Why Some Might Think Google Is Hostile To The Daily Show
Sep 30, 2015 by Barry Schwartz
Does Google dislike The Daily Show? Why is it showing a negative description of the popular late night show?
Google News Publishers No Longer Require Three-Digit Numbers In URLs
Sep 30, 2015 by Barry Schwartz
After years of Google News requiring URLs to contain 3-digits, Google has finally dropped that requirement.
Communication & Transparency In Enterprise Link Building
Sep 30, 2015 by Andrew Dennis
Columnist Andrew Dennis reminds us that the foundation of any successful link building campaign is a strong and open relationship between client and agency.
Google Search Console Changes URL Removal Language To “Temporarily Hide”
Sep 30, 2015 by Barry Schwartz
Google clarifies the URL removal tool through new language in the Google Search Console.
Google News “First Click Free” Gets Less Free To Appease Publishers
Sep 30, 2015 by Barry Schwartz
Google’s First Click Free program drops user access requirements from 5 to 3 free clicks.
MarTech Europe Is 3 Weeks Away! Register & Save £100.
Sep 30, 2015 by Search Engine Land
Nearly 60% of marketers are not fully utilizing their marketing technologies, according to a recent study. Selecting and on-boarding the systems that promise to deliver exceptional customer experiences is just the beginning; rubber meets road when the organisation, people and culture are aligned to effectively apply them. Continue on the journey of achieving the full potential […]