Online Marketing Today: SearchCap: Google vs Robocalling, Bing Kills Link Explorer & iOS 9 Search

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

With iOS 9, Apple’s Siri & Spotlight Search Get Smarter
Sep 16, 2015 by Danny Sullivan
New sources continue to push Google to the edge of Apple’s search ecosystem, but Google Now remains ahead on predictions.
Bing To Retire Link Explorer Tool Within Bing Webmaster Tools On October 1, 2015
Sep 16, 2015 by Barry Schwartz
After Bing launched Link Explorer to replace Yahoo Site Explorer, they have now decided to shut it down in 15 days.
Google Files Suit Against SEO Firm Accused Of Robocalling, Launches Complaint Center For Users
Sep 16, 2015 by Ginny Marvin
The company finally takes defensive action against illegal robocallers that prey on small businesses.
Using Google To Inform Pinterest Keyword Research Strategies
Sep 16, 2015 by Thomas Stern
Incorporating Pinterest into your online marketing strategy is good — getting that content to rank in Google search is better. Columnist Thomas Stern explains how to increase the search visibility of your Pinterest content.
SMX East Is 2 Weeks Away — Register For Innovative Tactics, Career-Defining Contacts & Solutions
Sep 16, 2015 by Search Engine Land
In two weeks, a number of events will take place in the Big Apple: UN assembly, a Papal visit and the world’s largest search marketing conference: SMX East. Here’s what you should expect: Tactic-Packed Agenda: With 50+ sessions covering the latest tactics in paid search, SEO, mobile, social, analytics and more, SMX East offers the […]
How Important Is Click-Through Rate In An SEO Campaign?
Sep 16, 2015 by Jayson DeMers
The debate continues over whether or not click-through rate is a search engine ranking signal, but columnist Jayson DeMers argues that perhaps it doesn’t matter.
Mapquest Gets A New Look And Logo
Sep 16, 2015 by Greg Sterling
Mapquest has introduced a new look and a new retro-chic, 1970s-style logo. The changes are part of a series of upgrades begun prior to the Verizon-AOL acquisition and are largely a result of a new Mapquest partnership with Mapbox. The promised and enhanced features include or will include: A faster, more responsive Mapquest.com for mobile […]