SearchCap: Google Knowledge Graph, Schema Markup & Local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Adds Site URL In Knowledge Graph Box
  Sep 25, 2015 by Barry Schwartz

  Google has added a hyperlink to the brand’s web site in the knowledge graph box.

• A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type
  Sep 25, 2015 by Tony Edward

  Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions.

• Search In Pics: Google Drink Pouches, Dog Noogler & Google Cloud Pillow
  Sep 25, 2015 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

• Does Google Really Know Where You Are? For Nearly Half Of You, The Answer Is No
  Sep 25, 2015 by Steve Cameron

  Search marketers rely on Google to serve up ads to prospects within a targeted geographical area, but is Google’s location data accurate? Contributor Steve Cameron reports on the results of a survey designed to find out.

• Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building
  Sep 25, 2015 by Tom Demers

  Got great content but not many links? Columnist Tom Demers explains how to find and create linking opportunities with your existing content.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Political Heat Pushes Fox News Into Lead Among Facebook Publishers
• Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
• Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android
• Why It’s Time To Check Your Sales And Marketing Alignment
• Web Overload: Why Digital Advertising Needs To Hit The Reset Button
• 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
• Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons
• Twitter Rolls Out Video Cards For Mobile App Marketers
• Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver

Search News From Around The Web:

Local & Maps

• Google My Maps Get Material Design Update, Search Engine Roundtable

Link Building

• Google On PageRank Flow Through Nofollows: Ignore Those Topics, Search Engine Roundtable

SEO

• Google Confirms Penguin Set to Be Real Time, But Still No Date, .thesempost.com
• Google May Launch The Real Time Penguin Algorithm Before Years End, Search Engine Roundtable
• Google Rank Issues with Competing Websites on Same Search Console Account?, thesempost.com
• Video: Google Penguin, Ranking Changes, PageRank Flow, Hotel Ads & More, Search Engine Roundtable

The post SearchCap: Google Knowledge Graph, Schema Markup & Local SEO appeared first on Search Engine Land.

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