Your playbook for click-to-call paid search is here

Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Use this new playbook from DialogTech to get started. Learn proven strategies to drive calls and revenue from paid search, including:

• how to take advantage of AdWords and Bing ad formats for click-to-call.
• targeting and bidding options to drive call conversions.
• the key data around phone calls you must capture to prove and optimize performance.
• ways marketers are controlling the in-call experience to convert more callers to sales.

Visit Digital Marketing Depot to download “The Click-to-Call Playbook for Paid Search.”

The post Your playbook for click-to-call paid search is here appeared first on Search Engine Land.

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