Paid advertising is getting more competitive, increasing the average cost per acquisition. Moreover, a significant percentage of website visitors leave without taking any action due to lack of engagement or too much friction in the buying process.
Improving conversion means reducing the bounce rate, and a well-designed live chat invitation can differentiate an online advertiser from the competition.
This white paper from ApexChat describes how live chat can increase engagement and minimize friction in the buying process. It covers:
- how live chat can improve customer experience and conversions.
- how companies can utilize live chat effectively without major changes to day-to-day operations.
- live chat best practices, and more.
Visit Digital Marketing Depot to download your copy.
The post How to use live chat to increase conversion appeared first on Search Engine Land.
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