Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. Mobile has changed how marketers communicate with their audiences.
What’s different with mobile compared to older mediums is the frequency and mindset of consumers. People are in discovery mode on mobile. They devote almost their entire attention to one thing on the screen at a time.
The change in behaviours is creating a content challenge for brand marketers. The number of stories you need to tell is getting larger. But budgets are staying the same.
This white paper from Flashstock helps you understand what you need to know about the content economics of your production process, and solutions that will allow you to scale and meet the increasing demands of content marketing today.
Visit Digital Marketing Depot to download “How to Scale Content Creation for Social and Digital Channels.”
The post Are you keeping up with the increasing demands of content marketing today? appeared first on Search Engine Land.
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