Online Marketing Today: SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

After buying Yahoo for nearly $5 billion, Verizon is now in the search business
Jul 25, 2016 by Greg Sterling
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords
Jul 25, 2016 by Ginny Marvin
Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google.
Google sunsetting AdWords Converted Clicks in September
Jul 25, 2016 by Ginny Marvin
The Conversions metric finally takes over for AdWords’ original conversion tracking method.
5 annoying AdWords bugs only the pros know
Jul 25, 2016 by Todd Saunders
AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed.
Color fade: A history of Google ad labeling in search results
Jul 25, 2016 by Ginny Marvin
A look back at how Google has treated ads in search results from blue shading to the green label of today.
Local businesses trump big businesses when it comes to delivering on-site updates
Jul 25, 2016 by Myles Anderson
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
Google Maps for Android to add “WiFi-only” mode
Jul 25, 2016 by Barry Schwartz
Google Maps now lets you restrict your Android app to go into “Wi-Fi only” mode.