With the Republican National Convention underway, both Bing and Google have launched search tools for convention-related queries.
While Bing is delivering its “convention experience” on both desktop and mobile, Google rolled out its convention-specific search features on mobile only – focusing desktop election-related searches on voter registration information.
Bing announced last week that it was releasing the “Bing convention experience” to surface real-time news, event information and a livestream of the conventions.
Convention-related search terms like “national convention,” “republican national convention,” and “democratic national convention” on Bing deliver the following “Election 2016” search tool with the option to navigate between conventions, the Bing political index, primaries, candidates, timeline and Bing’s search wave which displays search trends for candidates by state.
The same mobile searches on Bing deliver an optimized search tool with convention information, including an overview, livestream, convention-related tweets and an FAQ.
The same searches on Google desktop do not offer any special convention-related search tools.
Instead, Google took a different route to convention-related searches, announcing last week that it would be rolling out a YouTube livestream of the conventions for convention-related searches, but only on mobile.
If you scroll below the convention livestream on Google mobile results for “national convention” (or other convention-related search terms), you’ll see a box listing speaker lineups for the conventions:
And, below speaker lineups, Google has included cards for the party candidates:
Convention-related search terms on Google desktop fail to deliver any special convention-focused search tools, giving Bing the definite edge. Not only does Bing give more information, the organization and breadth of convention-related info on Bing is much more in-depth.
The post Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only appeared first on Search Engine Land.
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