Online Marketing Today: SearchCap: Google AdWords notification, Bing & Google national convention results & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google reports more than 40K government requests for user data during 2nd half of 2015
Jul 19, 2016 by Amy Gesenhues
Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world.
Expanded Text Ads: Are they living up to the hype?
Jul 19, 2016 by Laura Collins
Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients.
Using spark files for content creation
Jul 19, 2016 by Julie Joyce
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
AdWords managed accounts get a roll-up of individual account notifications
Jul 19, 2016 by Ginny Marvin
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only
Jul 19, 2016 by Amy Gesenhues
Convention-related queries on Google desktop don’t deliver any special convention search features.
Four steps to maximizing Customer Lifetime Value
Jul 19, 2016 by Digital Marketing Depot
In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the top-performing B2C companies in the world, customer lifetime value […]