Online Marketing Today: SearchCap: Google mobile-friendly boost, DuckDuckGo directions & more

Wednesday, March 16, 2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google to boost mobile-friendly algorithm this May
Mar 16, 2016 by Barry Schwartz
Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon.
6 strategies to build links for your small business website in 2016
Mar 16, 2016 by Pratik Dholakiya
Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions.
How advertisers should respond to fewer ads showing on Google
Mar 16, 2016 by Frederick Vallaeys
Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
DuckDuckGo launches Directions! feature with option to use multiple map apps
Mar 16, 2016 by Amy Gesenhues
DuckDuckGo’s new feature lets users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.
Best practices for managing multiple social channels
Mar 15, 2016 by Digital Marketing Depot
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts? How do you effectively engage your growing social […]
Google metronome in search helps musicians keep a beat
Mar 15, 2016 by Amy Gesenhues
Google’s metronome default rate is 120 beats per minute, but the full range goes from 40 to 208 BPM.
MarTech All Access passes are sold out, but you can still attend! Learn how.
Mar 15, 2016 by Search Engine Land
In one week, join other professionals in tackling issues at the intersection of marketing and technology at MarTech: The Marketing Tech Conference. All Access conference passes are SOLD OUT — but it’s not too late for you to attend. You can still register for an Expo Pass by March 20 and pay only $99. You’ll […]