Together with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing solutions geared to small and medium-sized businesses.
Small and medium-sized businesses (SMBs) are the new frontier for digital services. This report introduces an emerging online services category, “optimized local marketing,” which intends to bring local businesses the kind of digital marketing success that exists at scale in the large enterprise today.
Topics covered include:
- Fragmentation: The chasm deepens for local
- Troubled Teens: When business fails to scale
- Free works: “Freemium” is the path to profit
- “Do It With Me”: Succeeding when “Do It Yourself” and “Do It for Me” fail
Visit Digital Marketing Depot to get your copy.
The post Optimize local marketing the same way big companies do appeared first on Search Engine Land.
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