Online Marketing Today: SearchCap: Bing search APIs, Google candidate searches, Google Analytics 360 & more

Tuesday, March 15, 2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google 2016 candidate searches now include campaign funding details & search trends
Mar 15, 2016 by Amy Gesenhues
Since launching candidate cards earlier this year, Google continues to expand its 2016 election-related search results.
New “Uber tab” added to Google Maps
Mar 15, 2016 by Greg Sterling
Google adds ride-sharing tab to maps to enable more options, faster time to destination.
Bing previews new Bing Search APIs
Mar 15, 2016 by Barry Schwartz
Bing adds tons of features to their Bing Search APIs, which now are REST APIs.
7 proactive ways to jump-start your SEO before a site launch
Mar 15, 2016 by John E Lincoln
About to launch a new website? You may think you can’t do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.
Google to change smartphone user-agent of Googlebot from iPhone to Android on April 18th
Mar 15, 2016 by Barry Schwartz
Google is updating their smartphone user-agent on April 18, 2016. Make sure to test your web site to ensure it will allow Googlebot in.
What your teacher didn’t tell you about optimizing site speed
Mar 15, 2016 by Brian Harnish
Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.
Google Posts now expands to cricket player cards in search results
Mar 15, 2016 by Barry Schwartz
Business cards, candidate cards, presidential election cards and now cricket player cards are the latest supported in Google Posts.
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
Mar 15, 2016 by Ginny Marvin
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
Preparing to relaunch, Jelly wants to bring “humanity” back to search
Mar 14, 2016 by Greg Sterling
In SXSW conversation Jelly founder Biz Stone discussed #NextSearch with Danny Sullivan and teased the relaunch of his social answers engine.
Bing improves its math skills with interactive times table, geometry calculator & more
Mar 14, 2016 by Amy Gesenhues
Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches.