Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?
Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play. - Because My Crystal Ball Is Broken And Other Reasons To Bring Broad Match Back In 2015
Broad match has gotten a bit of a bad rap over the years, but columnist Susan Waldes explains why it could — or at least, should — be making a comeback. - Need A Reason To Attend SMX East? Here Are 10.
SMX East is the largest gathering of search marketers of the year. Here 10 reasons they flock to Manhattan…and why you should too! - Duke Kahanamoku Google Logo Honors The Legendary Surfer On His 125th Birthday
The “Ambassador of Aloha” and Olympic gold medal winner introduced the world to surfing. - Google Controls 65 Percent Of Search, Bing 33 Percent [comScore]
In the simplest terms, the world of organic search is roughly two-thirds Google, one-third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Enterprise Web Analytics Platforms 2015 – New Marketing Intelligence Report
- Jump-Start Your Content Marketing With These 4 Strategies
- Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
- Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota
- Email Marketers: The Marketing Leaders Of The Future?
- Europe Widens Antitrust Probe Of Google Around Ad Contracts, Content Scraping
- Need A Reason To Attend SMX East? Here Are 10.
- IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog
Search News From Around The Web:
Industry
- I Joined Google At 19. Here’s What I Learned, Fast Company
- Staff Exodus, Pressure from Microsoft, Apple Hit Google Now, Re/code
Link Building
- A Perfect Replacement for the Google Toolbar PageRank, Link Research Tools
Local & Maps
Search Marketing
- #NoHacked: Fixing the Injected Gibberish URL Hack, Official Google Webmaster Central Blog
Searching
- Through the Google lens: Search Trends August 14-20, Official Google Blog
SEM / Paid Search
- PPC & Local Service Area Businesses – A Perfect Fit, PPC Hero
- What is the Highest Cost Per Click?, Digital Third Coast
SEO
- Don’t Get Fooled: 17 Questions to Ask Before Hiring an SEO Company, Quick Sprout
- Google News Sitemap Index Count Bug: A Long Term Bug, Search Engine Roundtable
- Google On Deprecating AJAX-Crawling Proposal: One Day…, Search Engine Roundtable
- How to Structure Your Data – Hardcore Marketing, Stone Temple
- User Behaviour Data as a Ranking Signal, Moz
The post SearchCap: Google Goes After The App Interstitial, Duke Kahanamoku Google Logo & ComScore Report appeared first on Search Engine Land.
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