Google has officially announced on Twitter, as well as an updated post on the Google blog, that they have expanded displaying Twitter content – Tweets – in the Google desktop search results.
Earlier this month, we reported Google began experimenting displaying content from Twitter in their desktop results. In May, Google already began showing Tweets in mobile search results – but now they will begin to show to all English language searches on desktop as well.
Google told us it is now rolling out to all users in English globally. Just like in the mobile results, Google will show Tweets in a carousel in the main column of the organic search results. The tweets only show when Google deems them to be relevant. Users do not need a Twitter account to see the results or click on the results.
Google also said the relevant and ranking behind these Twitter results will continue to evolve and improve as they mature. There is currently no advertising component to showing Tweets in the organic results.
I personally see the tweets in the desktop results, here are some examples when I search for people or brands on Twitter. But it will also show for hot topics that are relevant:
The post Google Officially Expands Twitter Into Desktop Search Results appeared first on Search Engine Land.
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