Online Marketing Today: SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting

Advertisers can now target ads by product categories suggested for their websites with DSA.
Google Shows A Store’s Busy Times By Crowdsourcing Your Store Visits

Google now tells customers when not to go to a store based on long wait times.
Google Now Issues Hotel Price Drop Alerts — But Only For Googlers

Google Now is testing a feature to notify users when their hotel reservation price drops. Currently it is only an internal test for Googlers.
Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries

A more complete source of product details offers potential benefits for both retailers and manufacturers in Google Shopping.
Google Search Console Warnings Issued For Blocking JavaScript & CSS

Google sends mass notifications warning that blocking CSS or Javascript can result in suboptimal rankings.
Calculating SEO Impact To Get Things Done

Columnist Chris Liversidge reminds us that it getting buy-in from clients or the C-Suite often depends on your ability demonstrate the value of your recommendations in terms of revenue.
New Google Shopping Feed Tools For Big And Small Retailers

The updates include a new feed type and a Google Sheets add-on.
The Cross-Border Series Part 3: Landing An E-Commerce Strategy In Latin America

In the third of his multi-part series on international search marketing, Bing’s Gabriel Kwakyi discusses the Latin American market.
Moz Releases Their 2015 Online Marketing Industry Survey

Moz surveys thousands of SEMs and published the 2015 industry data and stats. Google is one popular source of data for marketers.
Bing: The Drop In Organic Referrals Due To Bing’s Search Encryption Roll Out

Bing says the drop in organic traffic you see in your analytics might be related to their HTTPS migration. Expect the drop to continue as they push more searchers over encrypted search.
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