Online Marketing Today: SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September

High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in.
Search Ads In Google Play Store Rolling Out For All Android App Marketers

App install ads appear in search results in the Play Store.
How To Attract Killer Links For E-Commerce Sites

Trying to create compelling, linkable content for an e-commerce site? Columnist Stephan Spencer has some great ideas to get you inspired!
Trade Shows Deliver ROI for BKA Content

BKA Content offers high-quality writing services for enterprise companies, small/medium businesses and SEO/Marketing agencies. It specializes in creating all kinds of content, including product descriptions, category pages, blog posts, press releases, social media posts, Web pages and SEO content. What sets BKA Content apart in the market is that the company includes customized managed services […]
What To Do When Content Marketing Fails To Improve SEO Performance

You had big dreams for your content marketing initiatives — but unfortunately they’ve fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn’t positively impacting your SEO.
Bid To Position In “Real Time” With This Open-Sourced AdWords Script

In response to demand, former Googler Daniel Gilbert shares a Brainlabs script that allows you to bid to position in AdWords.
Google Translate App Adds 20 More Languages To The Instant Visual Translation Feature

The Google Instant Translation app gets a lot more powerful.
Google Updates AdWords Keyword Quality Score Reporting

Update does not affect ad auction or ad serving processes.
Etsy Boosts Search For Better Content Discovery, User Engagement

Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test […]