Online Marketing Today: SearchCap: Cortana Out For Android, Featured Snippets & Local Marketing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Cortana For Android Available For Download Ahead Of Official Launch

A few days ago, Microsoft’s digital assistant Cortana became available for download. This is not the official launch and it’s not clear the software is ready for all Android devices. It certainly didn’t function properly on my Nexus tablet. Several people have already written about it and it appears to be fully functioning for some. […]
Best Practices for Click-to-Call for Mobile Search- July 28 Webcast

What Paid Search Advertisers Need to Know to Compete in Today’s Mobile Climate
Choice Is Good. Choose SMX East. Rates Increase Saturday!

Guarantee: you’ll never be bored at SMX East. Select from more than 50 sessions, keynotes and clinics. You always have four or more to choose from! Attend sessions that fit your interests — SEO, SEM, social, mobile or analytics and conversions. And your skill level — expert, intermediate or beginner. Here are just a few […]
How To Get Featured Snippets For Your Site

Google is displaying answers for many search queries directly in its search results, and many are wondering how they can get their website content featured there. Luckily, columnist Eric Enge describes his process for doing just that.
6 Local Marketing Lessons Learned At Comic-Con

What can local business marketers learn from San Diego’s largest convention? Columnist Greg Gifford explores.
5 Ways To Use What Consumers Want To Boost Local SEO Strategy

Local businesses have unique competitive advantages over larger brands, and columnist Wesley Young analyzes a study by Yodle to find ways to leverage them into an effective search strategy.