Thursday, October 19, 2017

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ads Manager, the company announced this week. Pinterest is also introducing a new option for brands to target their search ads beyond the traditional set of keywords.

[Read the full article on Marketing Land.]

The post Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option appeared first on Search Engine Land.



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