AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls.
On October 19, join our Google AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources.
Register today for “AMP Up Your Call Conversions: 5 Things You Need to Know,” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics.
The post Google AMP and call attribution — 5 things you need to know appeared first on Search Engine Land.
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