Online Marketing Today: SearchCap: Google Core Explanation, Bing Updates & Bad Ads Report

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Explains What It Means To Be Part Of The “Core” Algorithm
Jan 21, 2016 by Barry Schwartz
To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won’t work right.
Google Improves Weather Search Results On Android In Time For Winter Storm Jonas
Jan 21, 2016 by Amy Gesenhues
Weather-related search results will now include hourly sky conditions, air quality and severe weather alerts.
Not Another Post About The Future Of SEO In 2016
Jan 21, 2016 by Patrick Stox
Don’t get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture.
Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency
Jan 21, 2016 by Janet Driscoll Miller
Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways.
Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down
Jan 21, 2016 by Ginny Marvin
One of Google’s efforts last year was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons.
Bing Boasts Continuous Updates To Their Search Engine Daily
Jan 21, 2016 by Barry Schwartz
Bing deploys multiple updates per day in an effort to constantly improve the search results and features.
Smart Social Report: Network Trends, Building Brand Relevance, Content & Community
Jan 20, 2016 by Digital Marketing Depot
Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter? If any of these questions have come up in recent strategy sessions, The Smart Social Report can provide clarity. We evaluated 50 leading brands across 10 different verticals, eight social networks and thousands of pieces […]
Meet Marketing Technologist And MarTech Program Chair Scott Brinker
Jan 21, 2016 by Search Engine Land
A conversation with MarTech’s conference chair and creator of chiefmartec.com blog