Online Marketing Today: SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update
Jan 18, 2016 by Barry Schwartz
Another Google update this weekend has been confirmed, but it is a core update, not Penguin.
Google To Shut Several Search APIs In February
Jan 18, 2016 by Barry Schwartz
Google to close the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on February 15.
Google Revamps Their Webmasters Portal With Clean New Slick Design & Resources
Jan 19, 2016 by Barry Schwartz
Check out the new Google Webmaster resource with a new design, better organization and three new features.
Don’t Miss SMX West – Here Are 10 Reasons Why
Jan 19, 2016 by Search Engine Land
Are you obsessed with SEO or SEM? Then SMX West is for you! Here are 10 reasons you should attend: 10. Pre-Conference Workshops Pre-conference workshops offer a full day deep-dive into SEO, advanced AdWords, local search, in-house SEO, personal branding, or SEO/User Experience (UX). Workshop presenters are the most knowledgeable anywhere on these topics! 9. Expert Speakers From Brands & Agencies You’ll […]
Link Wars: The Force Awakens
Jan 19, 2016 by Winston Burton
Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today.
Google Expandable PLA View Test Displays 16 Product Listing Ads
Jan 19, 2016 by Ginny Marvin
When expanded, PLAs muscle out other ads and organic listings to take over most of the above-the-fold real estate.
Evaluating Link Quality For SEO Campaigns
Jan 19, 2016 by Andrew Dennis
What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria.
You Can Now Install Android Apps Directly From Google’s Search Results
Jan 19, 2016 by Barry Schwartz
Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.
Survey: Under 40 Percent Start A “Local Search” With A Search Engine
Jan 18, 2016 by Greg Sterling
What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The report, called “Local Search Unleashing Opportunities for National Advertisers,” is based […]
Why Local Rank Trackers Fail
Jan 18, 2016 by Andrew Shotland
Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem?
Martin Luther King Jr. Day Google Doodle Celebrates Civil Rights Leader’s Moving Speeches
Jan 18, 2016 by Amy Gesenhues
To honor the Nobel Peace Prize recipient, Google says, “Today we’re inspired to keep working towards a better future with grace and optimism.”