Online Marketing Today: SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Expands App Indexing To Find & Stream App-Only Content
Nov 18, 2015 by Barry Schwartz
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.
Learn Successful Tactics For SEO, SEM, Mobile & More — Check Out The SMX West Agenda!
Nov 18, 2015 by Search Engine Land
Mark your calendars — Search Engine Land’s SMX West returns to San Jose in March! Attend SMX West to learn performance-boosting tactics that will fire up your campaigns. The 50+ session agenda offers professionals addressing measurable tactics in SEO, PPC, analytics, and more, including: How Email Marketing Is Revolutionizing Paid Search RankBrain: What Do We […]
Bing App Gets Refresh With Redesigned Homepage, Direct Answers & More
Nov 18, 2015 by Amy Gesenhues
Users can now access bookmarks and search history saved within the app when working offline.
Using Pinterest For Keyword Research
Nov 18, 2015 by Clay Cazier
Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.
Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix
Nov 18, 2015 by Barry Schwartz
No need to panic — the Google Search Console data is not just outdated for you, it is a bug Google is working to fix.
Yandex, The Popular Russian Search Engine, Begins Crawling JavaScript & CSS
Nov 18, 2015 by Barry Schwartz
Yandex warns webmasters to not block their JavaScript and CSS files because they are starting to crawl those resources for indexing.
Former Bing Personality, Duane Forrester, Now Working As VP Of Organic Search At Bruce Clay
Nov 18, 2015 by Barry Schwartz
Bruce Clay, Inc snagged Duane Forrester, former Bing outreach specialist, to work at the SEM company in more of an SEO role.
After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
Nov 18, 2015 by Ginny Marvin
A new survey of how the search engines treat ads from organic listings.
DuckDuckGo Now Serves Up LGBT Legal Rights By Country Via Data From Equaldex
Nov 18, 2015 by Amy Gesenhues
Searches for “LGBT rights” or “gay rights” with a country name display the country’s marriage, adoption and other legal LGBT rights.
Oracle Marketing Cloud’s Look Book 2015
Nov 17, 2015 by Digital Marketing Depot
Each year, Oracle compiles examples of the latest digital marketing trends. The 20 examples included in Oracle’s 6th annual Look Book are reflective of not just best practices, but a movement even beyond best practices, indicating a maturation of digital creative into a strategic, conceptual effort. Download Oracle Marketing Cloud’s Look Book 2015 and start […]
Content Marketing Software ScribbleLive Enters Partnership With Google
Nov 18, 2015 by Amy Gesenhues
ScribbleLive says clients’ live blog content will be displayed in carousel-style search results.
Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
Nov 18, 2015 by Stephan Spencer
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.
See Hour-by-Hour Trends In AdWords With Heat Maps
Nov 18, 2015 by Daniel Gilbert
Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data.