Locally targeted ad spending by U.S. national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s U.S. Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information – particularly through social media – and their use of mobile devices to shop locally.
This free, 39-page guide examines the critical elements for local marketing success and current trends in enterprise local marketing automation; including omnichannel marketing, tag management, and mobile measurement and optimization. It also includes profiles of leading local marketing automation vendors, pricing charts, capabilities comparisons and recommended
steps for evaluating and making an informed purchase.
This guide was produced independently by our sister-site Digital Marketing Depot and is currently being sponsored by Brandify.
Visit Digital Marketing Depot to download your copy.
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