Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include:
- Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings.
- Goals: What are your business goals and how do those goals align with trackable campaign goals?
- Channel selection and budget distribution
- Campaign assets
Visit Digital Marketing Depot to download the PPC campaign launch checklist from MoreVisibility.
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