Matthew Sucherman, Google’s VP and deputy general counsel, announced today that Google has decided to keep their current AdWords API terms and conditions as they, were since the company changed it several years ago to comply with the FTC antitrust settlement. That means Google will continue to allow batch copying of AdWords campaign and ad data for export and integration into another ad network, such as Bing Ads or other networks.
“We believe that these policies provide continued flexibility for developers and websites, and we will be continuing our current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments,” Sucherman said.
Google explained that this requirement expires tomorrow, December 27, 2017, but they have decided internally to keep the terms and conditions as is.
Google wrote:
In 2012, Google made voluntary commitments to the Federal Trade Commission (FTC) that are set to expire on December 27th, 2017. At that time, we agreed to remove certain clauses from our AdWords API Terms and Conditions. We also agreed to provide a mechanism for websites to opt out of the display of their crawled content on certain Google web pages linked to google.com in the United States on a domain-by-domain basis.
We believe that these policies provide continued flexibility for developers and websites, and we will be continuing our current practices regarding the AdWords API Terms and Conditions and the domain-by-domain opt-out following the expiration of the voluntary commitments.
The post Google keeps existing AdWords API terms related to exporting to third-party ad networks appeared first on Search Engine Land.
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