Online Marketing Today: SearchCap: Local SEO, traffic declines & AdWords competition

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

[Reminder] Upcoming webinar — Tips for better brand/agency creative collaboration
Feb 21, 2017 by Digital Marketing Depot
We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration. You’ll learn: how […]
Keeping an eye (or three) on your AdWords competitors
Feb 21, 2017 by Daniel Gilbert
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to.
Time is running out to score the deepest discounts to MarTech San Francisco
Feb 21, 2017 by Search Engine Land
MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!
Will my organic rankings suffer if I don’t have a blog?
Feb 21, 2017 by Stephanie LeVonne
A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
Feb 21, 2017 by Jim Yu
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.