According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to get there.
Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017. Attend this webcast and learn:
- How to create a single source of data truth for marketing.
- Tips for data-driven optimization across channels and campaigns.
- Why connected data drives better performance and business impact.
Register today for “Integrated Marketing Analytics: Creating a single source of data truth,” produced by Digital Marketing Depot and sponsored by Datorama.
The post [Reminder] Live webcast: Integrated Marketing Analytics: Creating a single source of data truth appeared first on Search Engine Land.
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