Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value.
Get the basics of using programmatic advertising in this guide from Oracle:
- Deliver advertising that enhances the customer experience;
- prove your advertising campaign success and bottom-line value; and
- learn all the terms you need to know in our handy glossary.
Visit Digital Marketing Depot to get started.
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