Wednesday, August 17, 2016

Drive unified digital customer experiences with better technology strategies

man_blackboard_200046083-ss-1920Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives.

This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business counterparts, from vision to implementation to ongoing optimization.

Visit Digital Marketing Depot to download this MarTech white paper.

The post Drive unified digital customer experiences with better technology strategies appeared first on Search Engine Land.



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