Google testing green “Ad” labels in UK

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Google appears to be testing a new color for the “Ad” label on text ads in the SERP. Several users in the UK are reporting that the “Ad” labels now match the green color of the display URLs in Google text ads.

Noticed a change in how our #GoogleAdWords ads are looking this morning in the SERP @adwords #SEO #SEM http://pic.twitter.com/BQ78wvVAf9

— Mark Weller (@MarkWellerSEM) April 14, 2016

Some test are going on in @adwords. Now we can see Ads labels in green. How that will affect CTR? #ppcchat http://pic.twitter.com/eTjpdCNlP3

— Alex Velinov (@alexvelinov123) April 14, 2016

That’s a change from the yellow “Ad” labels that Google has been using since it first introduced the icon in 2013. 

At this point the test appears to be limited to the UK.

The post Google testing green “Ad” labels in UK appeared first on Search Engine Land.

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