Online Marketing Today: SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Drops Change Location Search Filter From Search Results
Dec 1, 2015 by Barry Schwartz
Google seems to have dropped yet another search tool/filter, this one for location settings.
Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Dec 1, 2015 by Ginny Marvin
Mobile drove over half of paid search clicks on Thanksgiving and Black Friday.
Google Image Search Lets You Save Images For Later With Stars
Nov 30, 2015 by Barry Schwartz
Google brings back starring for saving image search results to your photo collections.
[Reminder] Live Webcast – Search And The Local-Mobile Consumer
Dec 1, 2015 by Digital Marketing Depot
Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can […]
Don’t Blame The Google Algorithm For Search Traffic Declines
Dec 1, 2015 by Winston Burton
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.
The Outreacher: Building Links With Social Skills & Science
Dec 1, 2015 by Garrett French
What does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the Outreacher.
Optimizing For Mobile Search In 2016: A Continuous Process
Dec 1, 2015 by Jim Yu
Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
Dec 1, 2015 by Sponsored Content: Marchex
Research from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click to call directly from paid search ads to the tune of $4 billion in advertising spend […]