Online Marketing Today: SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Launches Smart Goals For Advertisers That Don’t Have Conversion Tracking
Dec 10, 2015 by Ginny Marvin
Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have another way to track and optimize for conversions.
Bing’s New “Menu Favorites” Feature Recommends Dishes Based On User Reviews
Dec 10, 2015 by Amy Gesenhues
Local restaurant listings within the Bing app now include a “Menu favorites” section with top-rated menu items.
Marketer’s Guide: SEO Software Platforms
Dec 10, 2015 by Digital Marketing Depot
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are considering licensing an […]
RLSA Vs. Customer Match In AdWords: Similar But Different
Dec 10, 2015 by Andy Taylor
How does AdWords’ new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.
Is Google’s Search Market Share Actually Dropping?
Dec 10, 2015 by Eli Schwartz
In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time.
Japan Courts Order Removal Of Criminal Activity From Search As Privacy Violation
Dec 10, 2015 by Greg Sterling
Suggesting that there may soon be a European-style “Right to be Forgotten” in Japan, two Japanese courts recently ordered Yahoo Japan and Google to remove indexed reports of criminal activity under the theory that individual privacy rights were being violated. The cases were discussed in the Japan Times. Courts in Sapporo and Tokyo essentially arrived […]
San Francisco Advertising Agencies Targeting | Psychographic Hot House
Dec 10, 2015 by Sponsored Content: aimClear
There are any number of reasons one might market to marketers. Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory. Advertising agencies and marketers: Subscribe to publications. Buy conference passes. Purchase apps. License software. And MUCH more. Maybe you’re even an AdWords professional, creative strategist, social […]