Online Marketing Today: SearchCap: Facebook Business Search, Google Maps App & Link Building

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Dec 15, 2015 by Stoney deGeyter
Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority. But just how do we do that?
10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
Dec 15, 2015 by Josh Dreller
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label.
Data-Led Link Building: Audience Segmentation & Analysis
Dec 15, 2015 by Chris Liversidge
Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
Wanted: Session Ideas For SMX London 2016
Dec 15, 2015 by Chris Sherman
We want your input to help us plan our upcoming SMX London 2016 conference, which will be taking place May 18–19, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]
Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?
Dec 14, 2015 by Martin Beck
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area.
Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation
Dec 14, 2015 by Greg Sterling
Google has updated Maps on iOS so that its features are more in line with its Android sibling. The updated features, some of which have already been announced and rolled out, include offline maps and navigation, busiest venue/store hours and gas prices. While other mobile apps have offered gas prices in the past, this small […]
State Of E-Commerce Benchmark Report
Dec 15, 2015 by Digital Marketing Depot
Yotpo’s e-commerce benchmark report features the most recent & relevant data from over 65 million orders across over 120,000 eCommerce stores. Use this benchmark to answer the following questions about your business: How do my marketing and sales results stack up? How can I improve my marketing across channels and devices? Am I getting the […]