Online Marketing Today: SearchCap: Google App, Holiday Decorations & AdWords Reports

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
Dec 14, 2015 by Susan Waldes
Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.
Google Search App For iOS Gets 3D Touch & Google Maps iOS App Gets Gas Prices
Dec 14, 2015 by Barry Schwartz
Google has updated the iOS search app and maps over the past few days.
B.K.S. Iyengar Google Doodle Celebrates The Famous Yogi’s 97th Birthday
Dec 14, 2015 by Amy Gesenhues
Known as the Father of Modern Yoga, Iyengar played an integral role in bringing yoga to the West.
The 7 Characteristics That Can Make A Link “Bad” For SEO
Dec 14, 2015 by Jayson DeMers
Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Dec 14, 2015 by Purna Virji
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.
Google Gets In The Holiday Spirit After All With Hanukkah, Christmas & Kwanzaa Decorations
Dec 14, 2015 by Amy Gesenhues
In the final days of Hanukkah, Google has decorated its search results for the Jewish holiday and added Christmas and Kwanzaa images, as well.
Zig Zag: Understanding The Changes In Local Search Behavior
Dec 14, 2015 by Digital Marketing Depot
YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits and to better understand how local search is evolving and what that means for national media planning and buying strategies. “ZigZag: The New Consumer Journey Zeitgeist” from YP is a summary of their findings and provides a clear insight into the […]
SMX West Rates Increase Sunday — Register & Save!
Dec 14, 2015 by Search Engine Land
Search Marketing Expo – SMX West rates increase Sunday. Register this week and save $300. Attend SMX West for: Quality content: 60+ tactic-packed sessions, keynotes and clinics. Choose sessions that best suit your focus, experience and personal needs. Invaluable connections: Get dedicated face time with SMX speakers and Search Engine Land editors at our new SMX Office […]