Online Marketing Today: SearchCap: Google Year End, Bing iOS App & Apple Closes Topsy

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Provides An Interactive Bubble Level In Their Search Results
Dec 16, 2015 by Barry Schwartz
Google has a new feature where you can search for bubble level and use the bubble level directly on Google’s mobile search results page.
The ABCs Of Programmatic
Dec 16, 2015 by Digital Marketing Depot
The ABCs of Programmatic white paper from Marin Software is a detailed 18-page primer that will help you understand the huge programmatic opportunity and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success. Read this paper to understand the programmatic ecosystem, the five key data […]
Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support
Dec 16, 2015 by Barry Schwartz
Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.
Google “Now on Tap” Offers Holiday Use Cases Such As Package Tracking, Travel
Dec 16, 2015 by Greg Sterling
The simplest way to describe Google Now on Tap is perhaps “context-driven search.” It’s a way for users to generate more content or information about a subject or item without ever conducting a formal search — or even swiping for Google Now. Whether in an app, mobile site, email or text message, Now on Tap […]
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
Dec 16, 2015 by Adam Dorfman
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Scan Your Landing Pages With AdWords Scripts
Dec 16, 2015 by Daniel Gilbert
Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages.
An In-Depth Look At Image Optimization: Fact And Future
Dec 16, 2015 by Clay Cazier
Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline.
Apple Shuts Down Topsy & Redirects It To iOS Search Help Page
Dec 16, 2015 by Barry Schwartz
Without warning or explanation, Apple has closed down Topsy, the once-popular Twitter search engine.
Help Wanted: We’re Hiring A Social Media Reporter
Dec 16, 2015 by Matt McGee
Applications are now being accepted for a full-time position on our editorial team!
Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
Dec 16, 2015 by Amy Gesenhues
Google’s top trends show what piqued our interest most: from athletes and celebrities to the most-asked “how to” and “what is” questions.
Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Home Page
Dec 15, 2015 by Amy Gesenhues
Users can click on the small red gift icon in the bottom right corner of the Bing home page image to add holiday effects.
Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016
Dec 15, 2015 by Danny Sullivan
Google sometimes makes it Super Bowl Saturday rather than Super Bowl Sunday.