Online Marketing Today: SearchCap: Santa, Google NCR & SEO Success

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015
Dec 28, 2015 by Jessica Thompson
Though naysayers continue to predict the death of link building, it’s still going strong. Check out our most widely read link building columns from the past year.
3 PPC Trends And Tactics You Can’t Ignore In 2016
Dec 28, 2015 by Pauline Jakober
Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments.
Planning For SEO Success In 2016
Dec 28, 2015 by Marcus Miller
What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning.
Google NCR (No Country Redirection) Feature Stop Working But Google May Bring It Back
Dec 28, 2015 by Barry Schwartz
Google keeps pulling away search features, but the removal of the google.com/ncr feature might be a mistake.
Search In Pics: Google Robot Reindeer, Star Wars Gifts & Dublin Office Gift Box
Dec 25, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Dublin Office & The Christmas Gift Box Entrance: Source: Twitter Google’s Boston Dynamics Robot Reindeer […]
Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & Google’s Santa Tracker
Dec 24, 2015 by Danny Sullivan
Santa Claus is coming to town! Here’s how to keep track of his approach via the web, smartphone, or even by making a voice call.
‘Tis The Season! For Holiday Google Doodles Of Papercraft Models & Cutouts
Dec 24, 2015 by Amy Gesenhues
Special logos for the holidays can also be printed and constructed into houses.
Relcy Founder Satapathy Says He Has Built A Better Mobile Search Engine
Dec 24, 2015 by Greg Sterling
The founder of mobile search app Relcy, Rohit Satapathy, believes he has built a better mobile search engine. His focus is less on mobile web content, though that’s there, than “apps and actions.” Satapathy and his team for the past two years have been constructing what he says is a superior knowledge graph and an […]
Locally Sourced: Search Engine Land’s Top 10 Local Search Columns Of 2015
Dec 24, 2015 by Jessica Thompson
What aspects of local SEO captured readers’ interest this year? From tactical guides to mistakes to avoid, here are the year’s most widely read local search columns.
Dear Santa: An SEO Wish List
Dec 24, 2015 by Patrick Stox
‘Twas the day before Christmas, and here on the site, Patrick Stox reveals what SEOs want from Santa tonight!
For Festivus, Google Once Again Provides A Festivus Pole
Dec 23, 2015 by Danny Sullivan
Google isn’t doing the traditional “Airing of Grievances,” but a virtual pole shows its Festivus spirit.