Online Marketing Today: SearchCap: Yahoo Search App, MindMeld Voice Assistant & Holistic SEO

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content
Dec 11, 2015 by Greg Sterling
Yesterday Yahoo introduced an updated search app for the iPhone. It offers a range of new capabilities and utility. Overall Yahoo has done a nice job with the UI and search experience. I haven’t systematically compared it to Google or Bing mobile search experiences. But in my 24 hours of casual usage it appears to […]
The Only Way To Be Successful At SEO: Take A Holistic Approach
Dec 11, 2015 by Tony Edward
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
Grabbing Those Last-Minute Holiday Sales
Dec 11, 2015 by Amy Bishop
It’s crunch time — for holiday shoppers and Q4 goals, alike. There’s still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
Search In Pics: Google Menorah & Christmas Lights, Google Merchant Store & Stan With Heart Glasses
Dec 11, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Dinosaur, Stan, In Heart Shades: Source: Google+ Google Holiday Gift: Christmas Lights To Agencies: Source: […]
MindMeld Launches Voice Assistant 2.0, Says Voice Search Growing Dramatically
Dec 10, 2015 by Greg Sterling
San Francisco-based Expect Labs, which previously positioned itself as a kind of “Google Now in a Box” or “Siri in a Box” for third-party developers, has changed its name to MindMeld. The company is also launching a second generation of its technology, which it now describes as a “platform for creating large-scale language-understanding and question-answering […]
MarTech Conference Is March 21–22. See the Sessions & Speakers.
Dec 11, 2015 by Search Engine Land
MarTech returns to the San Francisco Hilton in March. Check out the infographic below for what’s in store, who’s speaking and who should attend. Then register before January 10 and save $500 on your ticket to the only MarTech in North America this year.