Online Marketing Today: SearchCap: Google Search Console Updates, App Install Tracking & Knowledge Graph API

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Changes How It Logs Search Analytics Data As Of December 14, 2015
Dec 21, 2015 by Barry Schwartz
Google documents a change to how it logs data for the Search Analytics report in the Search Console.
Google Search Console Analytics Report Now Shows App Install Button Data
Dec 21, 2015 by Barry Schwartz
Google launched a new report for those who verified their apps with the Google Search Console.
Google Tests Markup For Managing Local Business Data For Knowledge Panel
Dec 21, 2015 by Barry Schwartz
Check out the new schema to markup your local business data so Google can update their local business information – it is currently being tested by Google.
Google Launches Knowledge Graph Search API, Promises To Close Freebase API In Future
Dec 21, 2015 by Barry Schwartz
Google will discontinue the Freebase API in the near future, after announcing the release of the read-only Google Knowledge Graph Search API.
Using Search Data To Explain Media Impact
Dec 21, 2015 by Andrew Ruegger
Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.
The Importance Of SEO In Omni-Channel Marketing: Part 1
Dec 21, 2015 by Trond Lyngbø
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.
Best. MarTech. Ever. This March In San Francisco.
Dec 21, 2015 by Scott Brinker
You can’t scroll a mobile screenful on Twitter these days without hitting several predictions for 2016. But there’s one marketing tech prediction I can offer with 100 percent certainty: the next MarTech conference in San Francisco, March 21–22, will be the best one yet. More than 40 sessions await the nearly 2,000 attendees expected for […]