Online Marketing Today: SearchCap: Google Local CTR, Yahoo Jumbo Ads & Local One Box

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google To Update Shopping Policy Center In February 2016
Dec 4, 2015 by Ginny Marvin
Most advertisers won’t be affected, but all should review to ensure compliance in the new year.
New Google Home Services Ad Format Puts Lead Qualifiers Up Front
Dec 4, 2015 by Ginny Marvin
Home services professionals are no longer featured in the search results with the newest ad version.
5 Things New Advertisers Need to Know About Google AdWords Campaign Settings
Dec 4, 2015 by Aaron Slusky
Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change.
SEO So Simple A Child Can Do It: In 5 Easy Steps
Dec 4, 2015 by Stephan Spencer
How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it’s child’s play!
Yahoo Is Testing Giant Brand Video Ads In Search Results
Dec 4, 2015 by Ginny Marvin
The ads autoplay shortly after the search results load, taking over most of the screen on desktop.
Search In Pics: Google Panda Nativity Scene, Bearded Matt Cutts & Stolen Google Bike
Dec 4, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. World’s Largest Android Marshmallow Mosaic: Leaf Plows In Mountain View, California: Source: Google+ Matt Cutts With […]
The SEO Advent Calendar: 24 Tips For Local SEO Success
Dec 4, 2015 by Marcus Miller
Give your business the gift of local optimization this holiday season with columnist Marcus Miller’s Local SEO Advent Calendar!
Google Posts That Local Results Are Influenced By Clicks, Then Deletes That
Dec 4, 2015 by Barry Schwartz
Does Google use click data for local rankings? A new post by a Googler said so, but it was then quickly edited to remove those details.
Google Local One Box Details Removed From Web Search Listings
Dec 4, 2015 by Barry Schwartz
Was it a bug or a feature change? Google no longer shows local data in the main search results snippets.
Understanding Social Media ROI
Dec 3, 2015 by Digital Marketing Depot
Social marketing teams and budgets have grown, and tools and channels have proliferated, increasing the importance of measuring the ROI of social media marketing for the majority of brands. It’s critical for any company that wishes to be strategically smart on social to know the impact of its social marketing activities. This handbook from Falcon […]