Online Marketing Today: SearchCap: Google web reviews, security reports & Penguin update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google adds ‘Reviews from the web’ to critic reviews in local search results
Sep 7, 2016 by Greg Sterling
To be considered for inclusion, sites will need to use review snippet markup.
How many days has it been since the last Google Penguin Update?
Sep 6, 2016 by Danny Sullivan
Caught by the Penguin anti-spam filter and fixed your site? Here’s how long you’ve been waiting for a chance to be released.
Google Search Console improves Security Issues reports
Sep 6, 2016 by Barry Schwartz
The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues.
Harvard Business Review report: Using analytics to create customer value
Sep 7, 2016 by Digital Marketing Depot
According to this Harvard Business Review report presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market. In this paper, HBR reviews: The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value Visit Digital Marketing Depot to download your […]
MarTech Europe is just 2 months away, don’t miss out!
Sep 7, 2016 by Scott Brinker
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]
Should you still be using an SEO enterprise platform?
Sep 7, 2016 by Ian Bowden
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
SEO Six Sigma: 5 ways to scale your enterprise operation
Sep 7, 2016 by Jim Yu
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.
Start of the 2016 Paralympics gets a Google doodle
Sep 7, 2016 by Amy Gesenhues
With events scheduled to last through September 18 in Rio, this is the first Paraolympics hosted in a Latin American city.