Forrester study: How marketing analytics can boost the bottom line

Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that:

Only 26% believed that their marketing analytics tools are well-integrated and work seamlessly together.

On the other hand, marketers are 39% more likely to see improvement in their overall marketing performance when they deploy a complete marketing analytics stack of 5 or more tools. Clearly, the right tools are critical to success.

Visit Digital Marketing Depot to download the full study and learn more.

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