Online Marketing Today: SearchCap: Google AdWords experiments, Google profiles & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
Sep 12, 2016 by Ginny Marvin
Retirement of the legacy testing tool will begin the week of October 17.
8 tips to make sure your Google profile images boost your local search results
Sep 12, 2016 by Wesley Young
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales
Sep 12, 2016 by Digital Marketing Depot
How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn: the unexpected impact call conversions have on your […]
Digital transformation is like changing a tire while driving. Challenging… but possible.
Sep 12, 2016 by Search Engine Land
Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings. At times it felt like we were trying to change a tire on a car while […]