Online Marketing Today: SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google to roll out cross-device retargeting
Sep 26, 2016 by Ginny Marvin
Cross-device remarketing for signed-in users will roll out over the next few months.
Case study: JavaScript blocking Google’s view of hreflang
Sep 26, 2016 by Sam Gipson
Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.
Google adds new schema named “Science Datasets” for marking up scientific or government data
Sep 26, 2016 by Barry Schwartz
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.
How to register to vote Google doodle marks National Voter Registration Day
Sep 26, 2016 by Amy Gesenhues
Today’s animated Google doodle surfaces the state-by-state voting guide Google launched in August.
Google brings store visits to Google Display Network, debuts cross-device retargeting
Sep 26, 2016 by Greg Sterling
Google says that it can deliver 99 percent location accuracy at 200 million stores globally.
Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
Sep 24, 2016 by Greg Sterling
SMX East workshop on Monday takes a deep dive into all things local search.
It’s your last chance to save £200 on MarTech
Sep 26, 2016 by Search Engine Land
At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates. MarTech will be held 1-2 November in London, […]
Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”
Sep 26, 2016 by Digital Marketing Depot
See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. This definitive survey of over 300 top marketing organizations reveals the areas where business are increasing funding for marketing efforts that drive profits and produce digital results in a multichannel world. Read the results and analysis […]
Avoid the 7 deadly sins of mobile performance marketing
Sep 23, 2016 by Digital Marketing Depot
Are you struggling with advanced targeting, conversion discrepancies or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: not taking the time to set up device targeting; wanting to target everyone; and setting up too […]