Online Marketing Today: SearchCap: Google AdWords login, keyword planner bug & Bing Ads bulk editing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

New: Access up to 5 AdWords accounts with one login
Sep 13, 2016 by Ginny Marvin
Also, no need to confirm user access invitations anymore.
Seeing Google Keyword Planner down? You’re not alone
Sep 13, 2016 by Ginny Marvin
Many users with active campaigns are unable to access Keyword Planner.
Bing Ads apps keep getting more useful, now with bulk editing
Sep 13, 2016 by Ginny Marvin
Hints of more improvements to come.
Two weeks to SMX East – Register now!
Sep 13, 2016 by Search Engine Land
In two weeks, SEOs and SEMs will gather at largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately: SMX East offers 50+ sessions covering proven tactics in search […]
E-commerce trends: the difference between winning and almost winning
Sep 13, 2016 by Sponsored Content: Pi Datametrics
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data […]
When to end your client/link provider relationship
Sep 13, 2016 by Julie Joyce
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye.
Sustainable competitive advantages in digital marketing
Sep 13, 2016 by Eric Enge
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
Yma Sumac Google doodle celebrates the “Peruvian Songbird” soprano
Sep 13, 2016 by Amy Gesenhues
Born in the mountains of Peru, Sumac won worldwide recognition for her five-octave vocal range.
Drive PLA profits with keyword segmentation
Sep 13, 2016 by Digital Marketing Depot
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels as a result of their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a […]