Online Marketing Today: SearchCap: Penguin & link building, PPC leads & social

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

What’s new and cool at Google from SMX East 2016
Sep 30, 2016 by Mark Traphagen
At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
Up close at SMX: Using paid search and social together
Sep 30, 2016 by Kristi Kellogg
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
Why call tracking helps improve PPC lead generation account performance
Sep 30, 2016 by Jeff Baum
Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.
Authority & link building with real-time Penguin
Sep 30, 2016 by Marcus Miller
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
Search in Pics: Google & YouTube cake, pumpkins & DJs
Sep 30, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. GoogleBot at the AngularConnect conference: Source: Twitter DJs in suits at a Google partners party: Source: […]