According to this Harvard Business Review report presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market.
In this paper, HBR reviews:
- The competitive advantage of business analytics
- How demand analytics impacts company performance
- The drivers that create customer value
Visit Digital Marketing Depot to download your copy.
The post Harvard Business Review report: Using analytics to create customer value appeared first on Search Engine Land.
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